Mobile Intellectual Property Marketplace Model for Commercialization of Intellectual Property Rights

This study discusses the development of the intellectual property (IP) marketplace model based on mobile location-aware computing. Referring to statistics released by the Directorate General of Intellectual Property, there has been a growth in the number of intellectual property rights (IPR) applications in recent years, even during the Covid-19 pandemic. On the other hand, after IPR protection, the commercialization of IPR is one of the pillars of the IP system. Nevertheless, research institutions such as LIPI/BRIN indicate that the potential for commercializing IPR is still low. Furthermore, the opportunity is that cellular networks have covered almost all parts of Indonesia, and there has been significant growth in smartphone users. The method utilized in this research is prototyping. This research results from an IP marketplace model based on mobile location-aware computing in Indonesia. Using the smartphone user's location, contextual IPR information from the user's location related to IPR will enter their smartphone. The experimental results indicate that the application can display a list of IPR information according to the smartphone user's location. Furthermore, the search feature can forage IPR listing information based on user queries. © 2022 IEEE.

Green Marketing and the Commercialization of Healthy Food: Case Study of a Company Dedicated to the Production and Sale of Organic Products, Peru

The pandemic caused by COVID-19 has left its mark on humanity as a whole. Consumers have reflected on their lifestyles, which has led them to prioritize health, well-being, and care for the environment by deciding to buy healthier products. Green Marketing is a strategy for the organizations that commercialize healthy or ecological products. This study seeks to determine the relationship between green marketing, its dimensions, and the commercialization of companies. The research is descriptive, cross-sectional, and correlational;a questionnaire consisting of 25 questions was applied to 133 consumers of a company dedicated to the production and sale of organic products in the city of Cajamarca, Peru. The results obtained show the existence of a direct and significant relationship between green marketing and the commercialization of healthy food (0.649). The findings of this study are important for companies in the sector since they conclude that consumers of healthy products in the food industry value a brand based on the green marketing tactics they perceive. Green marketing represents an opportunity for companies that want to successfully commercialize their products. Copyright © 2022. Miranda-Guerra María del Pilar, Bardales Aste Antonella, Paredes Arbildo Fiorella Lisbeth and Esparza Huamanchumo Rosse Marie.

Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy

The COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify how perceptions on COVID-19 affected the variables of planned behavior and responsible purchase intention during the pandemic in Colombia. A total of 320 consumers participated in an online survey, and the responses were analyzed using a structural equation model (SEM) and AMOS 24 statistical software. The results were positive regarding the development of better environmental awareness, indicating that COVID-19 (COV) influenced the attitude (ATT) of individuals and contributed to subjective norms (SNs) and perceived behavioral control (PBC), and that SNs and ATT influence eco-friendly purchase intention (EFPI). However, PBC does not contribute to EFPI. Colombian consumers have become aware of the importance to society of buying eco-friendly products, and planned behavior is an opportunity for organizations to formulate new portfolios relevant to the needs of the market. This is an important opportunity to sensitize consumers to the purchase of environmentally friendly products and for the identification of commercial strategies by companies that bet on the formulation and commercialization of eco-friendly portfolios that generate value for society.

CRISPR Assays for Disease Diagnosis: Progress to and Barriers Remaining for Clinical Applications.

Numerous groups have employed the special properties of CRISPR/Cas systems to develop platforms that have broad potential applications for sensitive and specific detection of nucleic acid (NA) targets. However, few of these approaches have progressed to commercial or clinical applications. This review summarizes the properties of known CRISPR/Cas systems and their applications, challenges associated with the development of such assays, and opportunities to improve their performance or address unmet assay needs using nano-/micro-technology platforms. These include rapid and efficient sample preparation, integrated single-tube, amplification-free, quantifiable, multiplex, and non-NA assays. Finally, this review discusses the current outlook for such assays, including remaining barriers for clinical or point-of-care applications and their commercial development.

Reported shocks, households' resilience and local food commercialization in Thailand

PurposeThe authors examine the factors affecting households' resilience capacities and the impacts of these capacities on household consumption and crop commercialization.Design/methodology/approachThe authors use panel data of 1,648 households from Thailand collected in three years, 2010, 2013 and 2016. The authors employ an econometric model with an instrumental variable approach to address endogenous issues.FindingsThe study results show that the experience of shocks in previous years positively correlates with households' savings per capita and income diversification. Further, a better absorptive capacity in the form of better savings and a better adaptive capacity in the form of higher income diversification have a significant and positive influence on household expenditure per capita and crop commercialization.Practical implicationsDevelopment policies and programs aiming to improve income, increase savings and provide income diversification opportunities are strongly recommended.Originality/valueThe authors provide empirical evidence on the determinants of resilience strategies and their impacts on local food commercialization from a country in the middle-income group.

¡Marketing Ágil! Tendencias en promoción y comercialización en redes sociales

Given the great technological gap driven by COVID-19, it is intended to analyze and explain the synergy between technology and marketing, through the implementation by the use of social networks. Where the application of fundamental digital tools is necesary in the creation of a content marketing plan and social media structures, as well as in digital positioning processes. (2020) "the situation in which we are living not only changed the lifestyles of humanity, but also the way in which the marketing of content, data, and the marketing and positioning processes is handled." Keywords: Agile Marketing;Social Networks;Technology;Content Marketing.

The reinvention of the Agroecological and Solidarity Economy Fair of Cameta (PA) in the midst of the Covid-19 pandemic

The article analyzes the challenges and marketing strategies of farmers at the agroecological fair in the municipality of Cameta-PA during the Covid-19 pandemic. Data collection was based on documentary analysis of the fair's marketing records from March/2020 to March/2021 and semi-structured interviews with farmers, fair organizers and consumers. It was found that mobility difficulties, road closures and the fear of being contaminated were factors that were harmful to the progress of sales, especially in the first three months. Despite this, the virtual marketing alternative was a wise strategy. 94% of customers said they would like to stay with the virtual purchase even after the pandemic. Thus, it is concluded that virtual marketing was a strategy that favored both the farmer and the customers, emerging as an alternative to the flow of rural family production and to guarantee food security for farmers and consumers.

Bolstering Economic Growth in the Arab Region Through Commercialization of Research Outcomes

Despite the prevailing socio-political and diverse economic situation Arab countries have sustained over three long decades, the Arab region is currently experiencing pronounced economic growth largely attributed to the huge reservoirs of natural resources disbursed across the region. In contrast, many countries around the world, that would exhibit close resemblances to the economic dynamics of the Arab region, have had immense developments, crossing economic boundaries, and attaining competitive edges industrially and economically at the world stage. In the context of the current COVID-19 pandemic, for instance, Arab countries are left with little option but to delve into their own higher education research and development strategies to slowly unpack and replicate viable forms of technology into their local economies. In this chapter, we address current barriers, challenges and difficulties that have impacted severely the current adverse situations while exploring solutions and potential opportunities that are direly needed to transform the rather primitive, less competitive and outdated industrial paradigms into industrial pursuits that would leverage core industries to catalyze real economic growth. In so doing, we address industrial venues harnessing ongoing endeavors around the academic sector in ways that would veer academic outcomes in a direction that would invigorate serious world-class industrial formations. Along the way, we shall be addressing notions like innovation and entrepreneurship, intellectual property (IP) management, and start-up evolutions leading ultimately to spinoffs and thereon to small and medium enterprises (SMEs);the primary levers for job creation and real economic growth under any productively functional economy. Meanwhile, we explore the various contributions, if any, which have taken place in the Arab region as a result of ongoing endeavors of researchers to bolster economic growth and incentivize viable paths towards contriving real industrial models. This is considering a multitude of research pursuits around Arab universities and within indigenous research centers, a great many of which were receiving funding through local funding agencies or via international sponsors to carry the research wheel forward. Based on that, we draw conclusions, offer recommendations, and suggest policies that are commensurate with the United Nations 2030 Strategic Development Goals, which have become the benchmarks against which various world economies would fare. We also assess the impact of research endeavors, which have taken place in the Arab region, and whether they have, in fact, contributed to the evolution of livable industrial pursuits for the Arab world. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2022.

Use of e-commerce in the commercialization of family farming products: a systematic literature review

Family farming is an important food supplier, but it faces difficulties in commercialize its production. Alternative forms of commercialization of agricultural products have been emerging, and an inclination towards the use of e-commerce is perceived, which has also helped in the disclosure of its products. The objective of this study was to present the state of the art in research that relates family farming to the use of e-commerce and its disclosure strategies in recent years, including during the COVID-19 pandemic. The technical procedure used was a systematic literature review, following the Methodi Ordinatio protocol. The results showed that e-commerce has helped family farmers in the commercialization and disclosure of their products, bringing economic and social benefits. Additionally, gaps in future research on the subject were pointed out.

Becoming Holy Grail of Health on the Move: Identifying and Prioritizing Factors Affecting the Commercialization of m-Health

The need for mobile-based solutions for healthcare after COVID pandemic is more obvious than ever as mobile itself is an integral part of everyday life. m-Health is not an unfamiliar phenomenon, but despite the progress that has been made in this area, it is still difficult for m-health platforms to enter and stabilize in the market, especially in developing countries. So, in this study, we tried to prioritize the factors affecting the commercialization of m-Health and platforms. By reviewing related researches to the field of mobile health commercialization, 30 main effective indicators in mobile health commercialization were identified. After surveying experts and conducting exploratory factor analysis, these 30 indicators have been prioritized in 6 dimensions of efficiency and effectiveness, market, organizational and legal, technology and infrastructure, property and project management, and macro contexts. According to experts, the most important indicator is the timeliness of technology, and least important factor is the index of technology convergence with the laws and regulations in the field of health and treatment of the country. © 2022 IEEE.

Will participating in ECPs improve organic tea farmers' income in the context of the COVID-19 epidemic?

Product commercialization is an integral part of the production chain. Previously, most farming households sold organic tea to traders, supermarkets, and consumers at traditional markets. However, in the context of the complicated development of the COVID-19 epidemic, they have gradually switched to selling online or on e-commerce platforms (ECPs). The benefits of ECPs to the community's health have been demonstrated in many studies. However, the economic benefits for organic tea farmers have not been specifically considered. This study aims to shed light on whether participating in ECPs improves the income of organic tea farmers in the context of the COVID-19 epidemic. To answer this question, we used the Propensity Score Matching (PSM) method after interviewing 298 organic tea farmers in the mountainous provinces of northern Vietnam. Research results have shown that farming households that use ECPs to sell products have a higher income than those that do not use ECPs. This result implies that supporting and promoting farmers to put organic tea on ECPs is a valuable solution to help them improve their income. Therefore, local authorities and farmers' associations in the mountainous provinces of northern Vietnam should find practical solutions to support farmers' participation in ECPs during the current epidemic.

Commercialization on "Sharing Platforms”: The Case of Airbnb Hosting

An underdeveloped theme in scholars' understanding of the personal services sector of the platform economy—also known as the "sharing economy”—is change. Most research on ride-hail, food delivery, accommodations, and other personal services has offered largely essentialist accounts. In this paper, we focus on how platforms have become increasingly "commercialized.” In labor-intensive services, commercialization occurs as a growing fraction of the work is done by a core of full-time, dedicated workers. However, platforms that rely primarily on capital may display similar dynamics, in which a small number of participants account for the majority of activity and capture the largest share of value. In this paper, we present the first comprehensive account of commercialization of a major platform. We analyze how Airbnb markets in the 10 largest short-term rental markets in the United States changed between 2015 and 2019. We find considerable evidence of commercialization, as a rising majority of properties are rented on a very frequent basis, and casual listings, while still present, are a small and falling percentage. Relying on an original database of regulations, we show that enactment of even the strictest regulations has not durably reduced the number of listings and has had limited success in altering the mix of commercialized and casual listings over this period. We also consider the impact of COVID-19 on this platform and the sharing sector. We conclude that the short-term rental market on Airbnb has become a fairly conventional one, with little of the peer-to-peer character of its earlier days. [ FROM AUTHOR] Copyright of American Behavioral Scientist is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

School food at home: Brazil's national school food programme (PNAE) during the COVID-19 pandemic

School closures during the COVID-19 pandemic have hindered students' food access, particularly low-income students who rely on schools for their primary daily meals. School food programmes have adapted to pandemic conditions by providing school food at home (SF@H). We conceptually explore the changing geographies of school food during the pandemic by examining adaptations by Brazil's national school food programme (PNAE) and then comparing it to regular school food provision. Our research is informed by 43 interviews with public officials and civil society representatives from all regions of Brazil, ranging from high-level technocrats to frontline responders engaged with school food. Rapid response through national school food policy allowed schools to provide food at home as a pandemic relief effort by creating novel alternative food geographies that keep schools at the heart of agri-food systems. SF@H provide local family farmers with an alternative commercialisation channel to those compromised because of social distancing measures. SF@H also provided students – and, for the first time, their families – with access to food during home-based learning. While this has been important, we find that even when the state provides SF@H as a pandemic relief measure, low-income families are subject to additional burdens that accentuate the inequalities previously ameliorated at schools.Alternate :ResumenEl cierre de escuelas durante la pandemia del COVID-19 ha dificultado el acceso a los alimentos de los estudiantes, en particular de los estudiantes de bajos ingresos que dependen de las escuelas para sus comidas diarias principales. Los programas de alimentación escolar se han adaptado a las condiciones de la pandemia al proporcionar alimentación escolar en el hogar (SF@H). Exploramos conceptualmente las geografías cambiantes de la alimentación escolar durante la pandemia al examinar las adaptaciones del Programa Nacional de Alimentación Escolar (PNAE) de Brasil y luego compararlo con la provisión regular de alimentos escolar. Nuestra investigación se basa en 43 entrevistas con funcionarios públicos y representantes de la sociedad civil de todas las regiones de Brasil, desde tecnócratas de alto nivel hasta personal de primera línea comprometidos con la alimentación escolar. La respuesta rápida a través de la política nacional de alimentación escolar permitió a las escuelas proporcionar alimentos en el hogar como un esfuerzo de alivio a la pandemia mediante la creación de novedosas geografías alimentarias alternativas que mantuvieron a las escuelas en el corazón de los sistemas agroalimentarios. SF@H brinda a los agricultores locales familiares un canal de comercialización alternativo para aquellos comprometidos debido a las medidas de distanciamiento social. SF@H también proporcionó a los estudiantes y, por primera vez, a sus familias, acceso a alimentos durante el aprendizaje en el hogar. Si bien esto ha sido importante, encontramos que incluso cuando el Estado proporciona SF@H como medida de alivio a la pandemia, las familias de bajos ingresos están sujetas a cargas adicionales que acentúan las desigualdades que antes se mejoraban en las escuelas.

World ethanol producers' rankings in major reshuffle

USA continues to be the largest producer of ethanol globally followed by Brazil. The Covid-l9 pandemic impacted the sector adversely as the rise in unemployment, plus the attendant restrictions on movement resulted 11: people driving much less than before and thereby decreasing demand for transportatian fuel. US companies Poet, Valera and AIM will continue to dominate the league table of top producers. The Brazilian company Raizen 1: expected to move up in rankings (to 4) 11: 2021/22 following the recent acquisition of the sugar-ethanhl producer Biosev.

Green financing for sustainable development: Insights from multiple cases of Vietnamese commercial banks

Although the public sector is seen as the main party responsible for taking action on climate change and sustainable development, private commercial banks are in a unique position to support or shift the funding focus on green investment. By employing a qualitative research approach based on six commercial banks, this paper aims to investigate the current practices of how commercial banks are contributing to advance green business initiatives. Accordingly, this research examines and identifies the facilitators and challenges in domestic and foreign commercial banks in Vietnam which support green business initiatives. In addition to addressing the recent calls for the investigation of the role of commercial banks in facilitating green finance, our study expands the emerging literature by demonstrating the current efforts of Vietnam's commercial banks in fostering green finance during the Covid-19 pandemic. © 2022 ERP Environment and John Wiley & Sons Ltd.

Overcoming hospital resistance in an international innovation co-creation

The health sector is very specific and difficult market for firms to access and deal with. The main reasons for this is that the healthcare systems are in continuous change, the co-creation processes in hospitals are complicated involving many different actors which also affects on firms commercialization and internationalization approaches. However, there is a growing demand of health services and the sector is growing also due to the COVID situation, that has been dramatically speeding up the digitalization of the healthcare services in the hospital settings. Approaching international hospital markets is, however, challenging for the start-up companies. On their journey they are facing a resistance, that they have to overcome in many different ways. The aim of this paper is to increase understanding how a start-up can overcome hospital resistance in an international innovation co-creation process. The results of are based on in depth case study in which the data collection was done over the four years of data gathering. The paper highlights how start-up companies can overcome the resistance in the international innovation co-creation in the hospital markets. It shows the importance of different activities, actors, capabilities and international activities in different phases of the international innovation co-creation journey. © 2022

Ukraine's Market of Certified Seed: Current State and Prospects for the Future

The production of high-quality seeds and planting material is the basis for increasing the efficiency and sustainability of crop production. The main aim of this article is to develop proposals to ensure that supply meets the demand in the seed and planting material market Ukraine. The future prospects are also discussed. The paper uses statistical and comparative analysis. The patterns of foreign trade in seeds and planting material to and from Ukraine are analyzed. The high level of import dependence of Ukraine leads to excessive exposure to instability in the world seed market. The development of seed production in Ukraine is discussed and analyzed along with the ways for improving commercial circulation of seeds and planting materials. The export volumes of grains and oilseeds in 2020 were the highest of those over the last three decades and amounted to USD 18.7 million, which is almost twice more than in 2019. Corn seeds dominate in exports (72%). The volume of imports of seeds of grains and oilseeds exceeded exports by 22 times in value and, in 2020, amounted to USD 409.4 million. In the total volume of imports, imports of sunflower seeds accounted for 53%. The upward trend of seed imports has been maintained since 2010. It was the result of increased demand for imported seeds by large- and medium-sized agricultural producers. In 2020, COVID-19 gave impetus to the development of domestic seed production and foreign breeding companies within the country. Prospective ways to accelerate the development of the organization of the Ukrainian seed and planting material market are outlined. Ukraine has prospects for increasing the export of seeds of grains and oilseeds by expanding its production by foreign companies operating in Ukraine. Solving problems of competitiveness seed production in Ukraine will make it possible to strengthen the role of domestic breeding in the seed market, as well as to use the best foreign varieties through their commercial circulation. © 2022 by the authors.

Advances in RT-LAMP for COVID-19 testing and diagnosis.

INTRODUCTION: The SARS-CoV-2 pandemic, and the subsequent limitations on standard diagnostics, has vastly expanded the user base of Reverse Transcription Loop-mediated isothermal Amplification (RT-LAMP) in fundamental research and development. RT-LAMP has also penetrated commercial markets, with emergency use authorizations for clinical diagnosis. AREAS COVERED: This review discusses the role of RT-LAMP within the context of other technologies like RT-qPCR and rapid antigen tests, progress in sample preparation strategies to enable simplified workflow for RT-LAMP directly from clinical specimens, new challenges with primer and assay design for the evolving pandemic, prominent detection modalities including colorimetric and CRISPR-mediated methods, and translational research and commercial development of RT-LAMP for clinical applications. EXPERT OPINION: RT-LAMP occupies a middle ground between RT-qPCR and rapid antigen tests. The simplicity approaches that of rapid antigen tests, making it suitable for point-of-care use, but the sensitivity nears that of RT-qPCR. RT-LAMP still lags RT-qPCR in fundamental understanding of the mechanism, and the interplay between sample preparation and assay performance. Industry is now beginning to address issues around scalability and usability, which could finally enable LAMP and RT-LAMP to find future widespread application as a diagnostic for other conditions, including other pathogens with pandemic potential.

SMART materials & systems: has embracing uncertainty become vital to commercialisation?

As humans we have a tendency to seek to confirm data and to avoid disconfirming data. COVID-19 that has thrown plans large and small into disarray, but well before then, the pace of change was already challenging the ability of SMART materials and systems to achieve full scalable commercialisation. While plans may not be feasible, what is possible and indeed necessary is planning. In this presentation I will present a toolkit that takes account of and even embraces uncertainty as a planning method directed at a more effective route for commercialisation and market growth.

Forced digital transformation during the COVID-19 pandemic

Due to an unprecedented threat from COVID-19, the World Health Organization recommended the introduction of physical distancing measures, such as quarantine and social isolation. These measures have severely affected some sectors of the economy, hampering the development of many economic activities, especially retail. In this context, this article investigated strategies for the dissemination, commercialisation and distribution of goods during the COVID-19 pandemic, particularly related to small companies that were not yet fully integrated with digital technologies. We perceived a forced digital transformation, disclosure on social networks, negotiating sales through text messaging applications, electronic payments and motorcycle and bicycle delivery service. The combination of different technologies has supported small businesses in times of pandemic, since commercialisation in digital media has been one of the main solutions for the prevention of bankruptcy, particularly for physical companies.